Amazon Market Watch | Spring Break 2024 Sales & Revenue
The 2024 spring break season is underway, and demand and sales for products synonymous with travel and beachfront vacations are already seeing spikes on Amazon. According to a recent report from Expedia, long-popular spring break spots like Orlando and Miami in the Sunshine State and Cancun and Punta Cana in Mexico are among this year’s leading travel destinations.
Leveraging the Jungle Scout Cobalt data, we’ll dive into some of the biggest trends in swimwear, beach-ready slides and sandals, and more, in this post. From ruffled swimsuits to TikTok-famous “pillow slides,” read on to explore sales and revenue data from top-selling products and brands of spring break 2024.
Swimsuits
Swimsuit sales over the past two weeks are up nearly 20% ahead of spring break beach trips and the upcoming summer months. In this segment on Amazon, market share leaders include established brands like Lands’ End along with newcomers such as Soucrat, whose ruffled two-piece bathing suit experienced an 82% increase in revenue over the past 30 days.
Market insights
*Data from the two-week period of Feb. 25, 2024, to March 9, 2024, as compared to the preceding 14-day period between Feb. 11, 2024, and Feb. 24, 2024.
Top brands competing for swimwear sales
Market share leaders
*Data from Feb. 9, 2024, to March 9, 2024, as compared to the year-ago 30-day period. Percentages indicate the year-over-year increase or decrease in a brand’s market share.
While Swimsuits For All maintains the largest chunk of market share (20%) in this segment, other leading brands and newcomers have made significant strides in the past year. This is evident in the impressive growth of Lands’ End (224%), Rekita (106%), and Soucrat (240%) and suggests a shift in consumer preferences with shoppers potentially seeking new designs and/or more competitive prices.
Top-selling swimsuits on Amazon
Top-grossing products in this segment over the past month vary in style, but many of those with the largest revenue increases over the past month feature one of 2024’s latest fashion trend: Ruffles!
Available in 12 different colors/patterns, sales of this high-waisted two-piece swimsuit with a ruffled top from Soucrat increased revenue by 82% compared to a month ago.
Featuring a ruffled top and bottom, sales of this similar style two-piece from SPORLIKE have also spiked in the past 30 days, increasing revenue by 76%.
This popular chlorine resistant tankini swimsuit — offered in 32 different colors/patterns — from Lands’ End experienced a 37% increase in revenue over the past month.
Slides & sandals
Spring break is synonymous with poolside lounging and beach adventures, and what better footwear for these activities than comfy slides and sandals? This category is seeing a significant spring break surge, with sales and revenue both jumping more than 20% in just two weeks.
Market Insights
*Data from Feb. 25, 2024, to March 9, 2024, as compared to the previous 14-day period between Feb. 11, 2024, and Feb. 24, 2024.
Top brands competing for slides & slip-ons sales
Popular brands in this segment have experienced significant movement in market share over the past year. Crocs, a long-standing favorite and leader, is facing growing competition from other large brands and newer players.
Market Share Leaders
*Data from Feb. 9, 2024, to March 9, 2024, as compared to the year-ago 30-day period. Percentages indicate the year-over-year increase or decrease in a brand’s market share.
Crocs still reigns with 10% of this segment’s market share, but experienced a significant 73% decline from a year ago as other established brands like Adidas (Up 62%) and Nike (Up 120%), along with newer players experienced impressive growth. Rosyclo’s market share increased 50% over the time period coinciding with the viral popularity of its cloud sandals, highlighting the influence of social media on consumer behavior.
Top-selling slides & sandals on Amazon
These water-friendly “cloud slippers” by rosyclo, available in a variety of colors, went viral on TikTok last year and have been listed at half price on Amazon in recent weeks. As the top-grossing product in this segment over the past month, revenue increased 30% compared to the previous 30-day period.
A consistent best-seller in this segment, revenue for Crocs’ unisex slide sandals increased 100% this month.
The popular Birkenstock’s classic Arizona slide sandals, which come in a multitude of styles, ranked second in this segment over the past 30 days and experienced a 7% increase in revenue compared to the month prior.
Luggage/travel bags
As for what these new swimsuits and sandals will be packed into, let’s turn to luggage! Amazon sales and revenue for this spring break segment experienced lower growth in the past month, comparatively, following a larger surge that took place alongside the holiday season at the end of 2023. Still, market share and revenue trends in this segment reveal a number of actionable insights for brands, retailers, and small business Amazon sellers alike.
Market Insights
*This chart represents data from Feb 9, 2024 – March 9, 2024, as compared to the previous 30-day period between Jan. 10, 2023, and Feb. 8, 2024.
Although overall revenue increased slightly over the past month, unit sales dipped for this spring break segment on Amazon. This could be reflective of an increasing number of travelers packing lighter or favoring smaller carry-on options such as backpacks to avoid airline baggage fees, combined with a pullback in demand following notable holiday season sales growth.
Top brands competing for luggage sales
Market Share Leaders
*Data from Nov. 13, 2024 – Feb. 10, 2024, as compared to the previous 90-day period between Aug. 15, 2023, and Nov. 12, 2023. Percentages indicate the year-over-year increase or decrease in a brand’s market share.
Following a 47% increase in market share over the past year, Travelpro leads this segment. The four other brands in the top five experienced losses over the same period.
Top-selling products
The top-grossing product in this segment over the past month, revenue for Travelpro’s Maxlite luggage set, which features a lifetime limited warranty, increased 226% compared to the previous 30-day period.
Revenue for Rockland’s London hardside luggage, available in various pieces and sets, increased 28% over the past month.
This hardside luggage from well-loved travel brand Samsonite is another popular choice among consumers. With a range of different size, set, and color options, revenue increased 6% in the past month.
Opportunities for brands
The predictable increase in demand and sales surrounding the annual spring break season brims with opportunity for Amazon sellers and brands to capitalize on. Combining accurate market intelligence with new and emerging trends, savvy retailers can better strategize their path to building growth, gaining momentum, and increasing revenue.
See how to get Amazon insights on your market share, sales trends, competitors, and more. Book a Cobalt demo.
About this report
The product data in this report is representative of the U.S. Amazon market. Market insights on Amazon products were sourced from Jungle Scout Cobalt, an industry-leading market intelligence, advertising optimization, and ecommerce reporting platform powered by nearly 2 billion Amazon data points.
We encourage you to share, reference, and publish this report’s findings with attribution to “Jungle Scout Cobalt” and a link to this page.
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